Brand Identity
Packaging Design
Tone of Voice

Designing a new beer that completely and unapologetically is Vice, backed by the product credentials of 120 years of brewing mastery from Anheuser-Busch. A simple and iconic expression of the Vice-owned London pub crest sits proudly at the heart of the brand identity – a mark that represents the mischief and entertaining magic that only Vice can create.

Images courtesy of Vice

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