Hyped for Halftime
Campaign

Creating a bold campaign for Pepsi’s sponsorship of the Super Bowl halftime show, drawing inspiration straight from the source of the hype – the raw energy of the music, the fans and the game itself.


Pepsi MAX
Global look & feel
Toolkit

Developing a product-centric core look for Pepsi Max that is sophisticated, edgy and daring. Dynamic compositions and carefully ice-sculpted scenes were produced from one of the most epic shoots we’ve been part of (which included a chainsaw on set). Our icy hot photography and clever play on words communication made this the coolest Max program yet.


Pepsi Football
Global look & feel
Toolkit

Expressing the true rhythm of the beautiful game through icons, patterns and colors that unmistakably define Brazil and hero six of the world’s greatest players. GOAAAL!