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Strategy
Branding
Activation

The PoP ID is a graphic style and system for PepsiCo that expresses the “Power of the Portfolio.” The system is a spirited world of living brands, each moving harmoniously amongst the others while eager to express its own personalities and experiences.

In collaboration with the Pepsico Design & Innovation team: Design and repositioning strategy, brand identity, POS, equipment, OOH, Print, tradeshow architecture, brand toolkit