Safari Sundays
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The drop

Brand Strategy
Packaging
Copywritting

Quality grapage, no breakage. Positioning challenger brand The Drop to take on the ‘work hard play hard’ bro, we had to challenge every tradition in the wine world, from launching the product in a can, to borrowing visual cues from the beer category, to our mascot lobster breaking a corkscrew in rebellion. Hip hip rose!

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